Video Solutions - A Vyond Partner offering Training Workshops and Video Production Services

Video Solutions is a Vyond partner, re-selling Vyond software, offering Free Support during Vyond Free Trials, providing a 4-session formal Vyond Training Workshop, and producing Vyond videos.

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In the re-seller role Video Solutions works with prospects to speed the 'time to value' for Vyond Free Trial participants as well as Vyond customers.

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Greg Borton,  managing partner, has created, run and implemented sales and marketing functions for several companies in the software and services industries, personally closing more than $15 million of revenue. He also has a strong technical background, especially in the software industry, but also across a range of other markets.

To support Video Solutions' work with Vyond, he develops a range of marketing content extending from this web site to white papers, success stories, drip email campaigns, sales presentations and production of video animations. Much of this content is focused on the question: "Why Should Someone Want to Click-Thru and Register" on this web site or buy this offering?"

With interesting marketing content, Mr. Borton often achieves greater than 20% email openings, 6% to 10% click-thru's and 'multiple click-thru' ratios of 2 to 5 clicks per recipient. To achieve these rates, Mr. Borton creates short animated videos targeting specific job titles and roles that are fun to watch. Audiences respond at a much higher rate to short, fun animated videos directly targeting their interests than to more generic text-based websites and marketing statements.

Education: Harvard, cum laude, in the sciences, and a National Merit Winner.

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